Wednesday, July 22, 2015

PRODUCT PLACEMENT IN TERMINATOR: GENISYS

Is Skynet the future? Is Silicon Valley going to be the end of humanity as we know it? It’s quite possible.


Skynet has gone through a number of iterations. The original Skynet “origin” story involved the Terminator’s chip and hand in Terminator (1984) getting used as the basis of a computer that was used to control nuclear missiles. That computer eventually became “self-aware” and tried to destroy humanity.


The Skynet origin story in Terminator 3: Rise of the Machines (2003) was also program used to control nukes.


Generally, in the first three iterations of the franchise, it appears that Skynet was powered by mac. I found an OLD meme on 9gag that proves this.




The latest film in the franchise, Terminator: Genisys, has a different take on the Skynet origin. The film paints Skynet as “Genisys”, a very popular app or OS [update?] that is set to upload itself into billions of computing devices - computers, tablets and smartphones. And people are eagerly and, like a herd of bleating sheep, are eagerly awaiting its arrival.



What does that remind you of?


Personally, it reminds me of the big bad wolf of Redmond.



We are all eagerly awaiting the release of Microsoft’s latest OS, Windows 10. Its being pushed as a FREE UPDATE for most consumers [i.e. non-enterprise] running PC and tablet versions of Windows 7 and 8.1  as well as Windows Phone 8.1. Among the features being pushed is a universal app environment for everything from PCs, Tablets, Hololenses, Gaming Consoles, Smartphones and the “Internet of Things”.




Another ominous feature is Cortana, a personal assistant program and possibly the beginning of AI becoming self-aware.


It just makes Microsoft’s product placement in Genisys all the more ominous - Almost everyone there is rockin’ a Nokia/Microsoft Lumia




It even fits the in-movie declaration of Genisys being in a billion devices after its release which roughly parallels the intent of Microsoft to bring Windows 10 to a billion devices.


So, which tech company do you think will one day create Artificial Intelligence smart enough to destroy us?



3 comments:

  1. This comment has been removed by a blog administrator.

    ReplyDelete
  2. Your articles make complete sense out of each topic. wp themes

    ReplyDelete
  3. This comment has been removed by a blog administrator.

    ReplyDelete